For years,many people thought plastic wrap was almost impossible to use and refused to buy the product.The manufacturer of Saran plastic wrap has spent many advertising dollars advising customers on how to eliminate the problems associated with the use of plastic wrap.What did the manufacturer engaged in?

Question

Quizplus · Accepted Answer

Repositioning is changing consumers' perceptions about a brand.

For Years,many People Thought Plastic Wrap Was Almost Impossible to Use