According to market research conducted in 2004,Bazooka (a brand of bubble gum) was among the most recognizable brand names in North America even though the gum needed some updating to be competitive in today's market.
-Refer to Bazooka.What does Bazooka have that made the company willing to1 make modifications in the product?
A) a valuable brand loyalty hierarchy
B) a valuable evoked set
C) a valuable brand quality standard
D) a valuable brand equity
Correct Answer:
Verified
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