When a company markets several different products under the same brand name,how is it referred to?
A)as a family brand
B)as a generic brand
C)as a bargain brand
D)as an umbrella brand

Question

Quizplus · Accepted Answer

When a company markets several different products under the same brand name, it is referred to as a family brand. This strategy is also known as umbrella branding, where the brand name is used for multiple related products.

When a Company Markets Several Different Products Under the Same