Tyler wants the Coca-Cola Barbie by Mattel for her birthday. This Mattel product contains items with the Coca-Cola trademark, and Barbie is wearing an outfit in Coca-Cola red and white. Because both brands are receiving equal treatment, what is this most likely an example of?
A)cooperative branding
B)ingredient branding
C)umbrella branding
D)complementary branding

Question

Quizplus · Accepted Answer

This is an example of cooperative branding, where two brands are promoting each other equally.

Tyler Wants the Coca-Cola Barbie by Mattel for Her Birthday