Maureen purchased a package of Bounce fabric sheets with Febreeze citrus scent. Since both brands were prominently listed on the package, what would this be an example of?
A)equity branding
B)cobranding
C)conjunctive branding
D)complementary branding

Question

Quizplus · Accepted Answer

This is an example of cobranding, where two brands (Bounce and Febreeze) are prominently featured together on the package.

Maureen Purchased a Package of Bounce Fabric Sheets with Febreeze