Rosa's husband Phil has a cold. Rosa went to the store to buy something that would help Phil sleep. Rosa purchased Breathe Right nasal strips embedded with Vicks mentholated vapour rub. The package showed both the Breathe Right and the Vicks brand names. Which type of branding is this an example of?
A)equity
B)ingredient
C)family
D)private

Question

Quizplus · Accepted Answer

This is an example of ingredient branding, where a component or ingredient of a product (Vicks mentholated vapour rub) is branded and used to enhance the main product (Breathe Right nasal strips). This strategy leverages the brand equity of the ingredient to add value to the main product.

Rosa's Husband Phil Has a Cold