Your boss has just told you to work on getting trademark protection for a new brand of backpack the firm has developed. The product is to be called the Thermos Pak and has a unique logo. Why will this protection be difficult?
A)Thermos is a generic product name.
B)Proving your product is unique to get a trademark is hard to do and expensive.
C)Many competitors are trying for the same trademark.
D)Brand logo designs, even as unique as yours, cannot be trademarked.

Question

Quizplus · Accepted Answer

"Thermos" is a term that is commonly used to refer to a type of insulated flask for keeping liquids hot or cold. As such, it may be difficult to obtain trademark protection for a product called the "Thermos Pak" because the term "thermos" could be considered generic or descriptive. It's also possible that other companies may be using or seeking to use the term "Thermos" as part of their brand names, which could make it even harder to secure trademark protection.

Your Boss Has Just Told You to Work on Getting