While Starkist tuna is still available in cans,it is now also available in a 12-ounce family-size pouch.What was this change in packaging the result of?
A)a repositioning strategy
B)a new strategy of segmenting Starkist's market
C)a move toward functional obsolescence
D)a brand equity strategy

Question

Quizplus · Accepted Answer

The change in packaging to a 12-ounce family-size pouch indicates a new strategy of segmenting Starkist's market. This new packaging size is specifically targeted at families and larger households who may consume more tuna in one sitting, rather than individuals who would prefer smaller canned options.

While Starkist Tuna Is Still Available in Cans,it Is Now