Realizing that its product needed a warranty to gain rapid market acceptance, what did the manufacturer of a high-tech system for investigating accidents produce?
A)a statement for salespeople to read to prospective buyers
B)an acknowledgment of company responsibilities for salespeople to build into presentations
C)a label stating the product is of the highest quality and backed by years of manufacturing experience
D)a written guarantee that the product would work as promised and that it is fit for the purpose for which it was sold

Question

Quizplus · Accepted Answer

The best choice is a written guarantee that the product would work as promised and that it is fit for the purpose for which it was sold. This provides assurance to the customer that the product will perform as advertised and gives them recourse if it does not. A statement for salespeople to read or an acknowledgment of company responsibilities may not provide enough tangible evidence of the company's commitment to quality and could appear insincere. A label stating the product is of the highest quality and backed by years of manufacturing experience may be too general and not specific enough about the product's capabilities or warranty.

Realizing That Its Product Needed a Warranty to Gain Rapid