A common Christmas tradition in many households is the Claxton fruitcake.The fruitcake bakery in Claxton,Georgia,makes about 2.7 million kilograms of fruitcake annually and has $12 million in sales.One fruitcake batch weighs 170 kilograms.About 70 percent of that weight is fruits and nuts.A single batch is divided into 34 loaf pans that hold 11 pounds each.Loaves are cooked for 100 minutes at 190 degrees Celcius.The bakery can cook 2700 kilograms at a time.During the baking season (August-December),the bakery uses a tractor-trailer load of raisins daily.The suggested retail price of a 454-gram Claxton fruitcake is $3.69.
-Refer to Claxton Fruitcakes.Fruitcake is all the bakery manufactures.In terms of dimensions of product offering,what does Claxton Bakery have?
A)a wide product mix
B)a positioning mix
C)a shallow product line
D)a deep product line

Question

Quizplus · Accepted Answer

Claxton Bakery has a shallow product line because it only manufactures fruitcake, indicating limited variety in its product offerings.

A Common Christmas Tradition in Many Households Is the Claxton