A common Christmas tradition in many households is the Claxton fruitcake.The fruitcake bakery in Claxton,Georgia,makes about 2.7 million kilograms of fruitcake annually and has $12 million in sales.One fruitcake batch weighs 170 kilograms.About 70 percent of that weight is fruits and nuts.A single batch is divided into 34 loaf pans that hold 11 pounds each.Loaves are cooked for 100 minutes at 190 degrees Celcius.The bakery can cook 2700 kilograms at a time.During the baking season (August-December),the bakery uses a tractor-trailer load of raisins daily.The suggested retail price of a 454-gram Claxton fruitcake is $3.69.
-Refer to Claxton Fruitcakes.What is a fruitcake baker that packages its cakes in metal cans most likely using its packaging to do?
A)contain and protect the cakes during shipment
B)create a niche market
C)deal with problems commonly found in the decline stage of the product life cycle
D)create an environmental appeal

Question

Quizplus · Accepted Answer

Packaging fruitcakes in metal cans is a way to contain and protect the cakes during shipment, especially for distant or international customers. The sturdy packaging helps prevent damage to the product during handling and transport.

A Common Christmas Tradition in Many Households Is the Claxton