Varig is famous for her pound cakes,and she credits her success to her use of Robin Hood flour.She will use only Robin Hood flour and will travel to several different stores,if necessary,to find this particular brand.For Varig,flour is a shopping product.

Question

Quizplus · Accepted Answer

Because Varig is so brand loyal and accepts no substitutes,this is an example of a specialty product.

Varig Is Famous for Her Pound Cakes,and She Credits Her