Chef's Catalogue built its reputation on selling the highest-quality baking ingredients. The catalogue retailer has added a line of fine kitchen tools and wants its customers to think of the retailer as a place to buy everything needed to bake the finest breads and desserts-not just for buying the ingredients. The marketing term for changing consumers' perceptions of the Chef's Catalogue is segmentation.

Question

Quizplus · Accepted Answer

The marketing term for changing consumers' perceptions of the Chef's Catalogue is not segmentation, but rather repositioning or diversification. Segmentation refers to dividing the market into smaller groups of consumers with similar needs and characteristics.

Chef's Catalogue Built Its Reputation on Selling the Highest-Quality Baking