Which tests evaluate new-product ideas usually before any prototype has been created?
A)concept tests
B)simulated market tests
C)market tests
D)user tests

Question

Quizplus · Accepted Answer

Concept tests are used to evaluate new-product ideas before any prototype has been created. This type of test helps companies to determine if there is a market for the product and if it will be successful before committing resources to developing the product. Simulated market tests and market tests are typically done after a prototype has been created, and user tests are done after the product has been launched.

Which Tests Evaluate New-Product Ideas Usually Before Any Prototype Has