What is the main goal of the global product development process?
A)to come up with a single standard product or product line suitable for all global markets
B)to develop every product for potential worldwide distribution and adaptation to other countries
C)to come up with new-product ideas in North America and use global markets as test markets
D)to repeat the steps in the process with marketing teams in each and every foreign country targeted

Question

Quizplus · Accepted Answer

The main goal of global product development process is to develop products that can potentially be distributed and adapted to other countries, taking into account the local market needs and preferences. This allows the company to achieve economies of scale and reduce costs related to adaptation for different markets, while also increasing sales and profits. Option A is not practical, as global markets have different needs and preferences, and a single product would not be suitable for all. Option C is not a comprehensive approach, as it overlooks the importance of adaptation to local markets. Option D is not efficient, as it would involve repeating the entire process for each targeted foreign country, which would be time-consuming and costly.

What Is the Main Goal of the Global Product Development