Among the late majority group, from what does adoption of a product primarily result?
A)word-of-mouth communications
B)print advertising
C)advertising in nontraditional media
D)sales promotions

Question

Quizplus · Accepted Answer

The late majority tends to rely on word-of-mouth communication to make their purchasing decisions. They are more cautious and less likely to try new products without a recommendation from someone they trust.

Among the Late Majority Group, from What Does Adoption of a Product