The marketing manager for Iams Pet Food wants to base the marketing strategy she implements for the company's products on the product life cycle stages. What should she do?
A)Add new ingredients to products that enter the maturity stage of the product life cycle.
B)Start test marketing new products every time an existing product enters the maturity stage of its product life cycle.
C)Change all private brands to generic brands once a product reaches the maturity stage.
D)Create a line extension for every product the company makes as soon the product leaves the introductory stage of its product life cycle.

Question

Quizplus · Accepted Answer

Adding new ingredients or flavors to existing products can help to extend their life cycle and keep them in the maturity stage for longer. This allows the company to continue marketing these products and generating revenue from them. Starting test marketing for new products every time an existing product enters the maturity stage (B) may not be the most cost-effective strategy, as it can be expensive and time-consuming. Changing private brands to generic brands (C) is not typically a recommended marketing strategy, as it can decrease brand recognition and loyalty. Creating a line extension for every product (D) may be too costly and cumbersome for the company, as not all products may need or benefit from a line extension.

The Marketing Manager for Iams Pet Food Wants to Base