Finland-based Rapala VMC Corporation is the world's largest fishing lure manufacturer.It developed its first fishing lure-a cigar-shaped minnow-in 1962.The annual market for fishing lures in terms of retail sales is approximately $600 million.Rapala VMC garnered one-third of that amount in 2003.New lures must be introduced each year in order to stay competitive in this industry.Like other lure manufacturers,Rapala focuses on two questions in developing and making new lures: Does it work,and does it look good? Developing a new lure takes two or three years and involves extensive field testing by tournament professionals and fishing guides.At the annual fishing industry trade show in 2008,Rapala unveiled the "dream lure for the 21st century."
-Refer to Rapala VMC Corporation.The degree to which the newest lures are perceived as superior to earlier models refers to a characteristic used to predict the rate of adoption.What is it called?
A)trialability
B)observability
C)relative advantage
D)complexity

Question

Quizplus · Accepted Answer

The characteristic used to predict the rate of adoption based on the degree of perceived superiority of the newest lures to earlier models is the relative advantage. This refers to how much better or more beneficial the new innovation is compared to the existing ones.

Finland-Based Rapala VMC Corporation Is the World's Largest Fishing Lure