Finland-based Rapala VMC Corporation is the world's largest fishing lure manufacturer.It developed its first fishing lure-a cigar-shaped minnow-in 1962.The annual market for fishing lures in terms of retail sales is approximately $600 million.Rapala VMC garnered one-third of that amount in 2003.New lures must be introduced each year in order to stay competitive in this industry.Like other lure manufacturers,Rapala focuses on two questions in developing and making new lures: Does it work,and does it look good? Developing a new lure takes two or three years and involves extensive field testing by tournament professionals and fishing guides.At the annual fishing industry trade show in 2008,Rapala unveiled the "dream lure for the 21st century."
-Refer to Rapala VMC Corporation.Because buyers of fishing lures want to have the newest,most technologically improved lure,which category of adopters would most of Rapala's customers more than likely fall into?.
A)prompt diffusers
B)early adopters
C)innovators
D)early majority

Question

Quizplus · Accepted Answer

Innovators and early adopters are the first categories of adopters to try and embrace new and innovative products. Given that Rapala VMC focuses on developing new lures each year and that customers in this industry are looking for the newest and most technologically advanced products, it is likely that most of Rapala's customers would fall into these categories of adopters.

Finland-Based Rapala VMC Corporation Is the World's Largest Fishing Lure