Deidre Longo Has Just Accepted a Position at a Major

Deidre Longo has just accepted a position at a major entertainment venue where she is responsible for selling season tickets.She formerly was a salesperson for a company that sold sound systems for arenas,stadiums,and theatres.She believed she understood why theatre managers bought certain products but realizes selling tickets to individuals will be different.What is one of the key differences she can expect to find?

A) The customer will select and evaluate entertainment on the basis of search services.
B) Customers are engaged in this as a low-involvement product.
C) A consumer will use experience qualities to evaluate the entertainment service.
D) The consumer realizes that the selling process is difficult because of the product.