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What Is the Major Difference Between the Marketing Orientation of FedEx

Question 114

Multiple Choice

What is the major difference between the marketing orientation of FedEx and of an annual Toys for Tots program?


A) Toys for Tots does not have to be concerned with advertising or promotion.
B) FedEx has a target market.
C) Only FedEx has a product that can be marketed.
D) The rewards of the Toys for Tots program are long-term social benefits.

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