The Ritzy Canine Carriage House looks like several other Manhattan boutique hotels.The lobby features a crystal chandelier,brocade-patterned wallpaper,gold-framed mirrors,and antique chairs.Room service and salon service are available as well as exercise facilities.There is also a masseuse on staff.Dogs are the only guests,and it is hoped that they appreciate the video and video player in the $175-a-night Windsor suite.Without extras,a one-day visit will cost $33 to $38,depending on the size of the dog.The Ritzy Canine is a high-end doggy care centre.In a world where people work long hours and take longer to settle down,they do not mind spending money on their dogs.
-Refer to the Ritzy Canine.What type of promotion strategy would you expect the Ritzy Canine to use?
A) forging prepurchase commitments
B) using motivational behaviour
C) creating a strong organizational image
D) using outsourced information sources
Correct Answer:
Verified
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