Which type of distribution occurs when a producer selects two or more different channels to distribute the same products to target markets?

Question

Quizplus · Accepted Answer

A multiple distribution occurs when a producer selects two or more different channels to distribute the same products to target markets. This allows the producer to reach more customers by utilizing various channels such as retail stores, online retailers, and wholesalers. Therefore, option B is the correct choice. Option A (intensive) refers to a distribution strategy where a producer tries to make their product available at as many retail outlets as possible. Option C (contractual) is a distribution method where a producer agrees to work with specific distributors and maintain a certain level of control. Option D (cumulative) is not a recognized distribution strategy.

Which Type of Distribution Occurs When a Producer Selects Two