Walker Zanger Inc. manufactures decorative tile. The company has a policy of only having one or two dealers within a given large geographic area. Buyers of Walker Zanger brand terra-cotta and mosaic tiles for home decorating will travel to acquire just the right product, so which type of distribution is appropriate for the tile?

Question

Quizplus · Accepted Answer

Exclusive distribution is appropriate for Walker Zanger Inc. because it limits the number of dealers in a large geographic area, making its products more exclusive and desirable for buyers willing to travel for unique, high-quality items.