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Horis Twild Is the Marketing Manager for a Small Manufacturer

Question 119

Multiple Choice

Horis Twild is the marketing manager for a small manufacturer of products to beautify,enhance,and maintain fish aquariums and terrariums.He decided NOT to enter the global market.What was his decision probably primarily based on?


A) lack of common languages and cultures among global customers
B) inability to support a multinational promotion strategy
C) uncertainties regarding global logistics
D) cultural attitudes toward fish

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