After years of phenomenal growth,many food franchisers are branching out from traditional single-purpose stores.One of these innovators is Taco Bell.Taco Bell,a division of Yum Brands,is selling its Mexican-style fare at kiosks and movable carts in malls,at the corner gasoline station,on supermarket shelves,and even in school-lunch programs.In only a few years,it has more than quintupled its points of access.And it has barely begun its expansion.It aims to have 200,000 outlets;most of which will be nontraditional,and their success will depend on location and operating efficiency.In one of many moves to create peak operating efficiency,Taco Bell has hired an outside company to cut and slice the lettuce,tomatoes,and onions it uses in the preparation of food.Taco Bell's new direction produces greater convenience for consumers,heightens competition for some established-brand marketers,and creates a potential nightmare for franchisees.
-Refer to Taco Bell.What are beef producers,vegetable growers,Taco Bell,and consumers part of?

Question

Quizplus · Accepted Answer

A marketing channel is a set of interdependent organizations that facilitate the transfer of ownership as products move from producer to business user or consumer.

After Years of Phenomenal Growth,many Food Franchisers Are Branching Out