After years of phenomenal growth,many food franchisers are branching out from traditional single-purpose stores.One of these innovators is Taco Bell.Taco Bell,a division of Yum Brands,is selling its Mexican-style fare at kiosks and movable carts in malls,at the corner gasoline station,on supermarket shelves,and even in school-lunch programs.In only a few years,it has more than quintupled its points of access.And it has barely begun its expansion.It aims to have 200,000 outlets;most of which will be nontraditional,and their success will depend on location and operating efficiency.In one of many moves to create peak operating efficiency,Taco Bell has hired an outside company to cut and slice the lettuce,tomatoes,and onions it uses in the preparation of food.Taco Bell's new direction produces greater convenience for consumers,heightens competition for some established-brand marketers,and creates a potential nightmare for franchisees.
-Refer to Taco Bell.What type of distribution does Taco Bell appear to be moving toward to get its products to market?

Question

Quizplus · Accepted Answer

Intensive distribution is aimed at maximum market coverage.

After Years of Phenomenal Growth,many Food Franchisers Are Branching Out