What is the term for the retailing strategy of using moderate to low prices on large quantities of products and lower service to stimulate a high turnover of inventory?
A)specialty store positioning
B)merchandise positioning
C)the wheel of retailing
D)mass merchandising

Question

Quizplus · Accepted Answer

Mass merchandising is the retailing strategy that uses moderate to low prices on large quantities of products and offers lower service to stimulate a high turnover of inventory. This is commonly seen in discount stores and warehouse clubs. Option A (specialty store positioning) refers to a retailing strategy that focuses on offering a unique and narrow product assortment to a specific target market at high prices, while option B (merchandise positioning) refers to a retailer's decision regarding the type and quality of product offerings. Option C (the wheel of retailing) refers to the concept that retail formats evolve over time, from low-end and price-oriented formats to higher-end and service-oriented formats.

What Is the Term for the Retailing Strategy of Using