Wal-mart utilizes a strategy of moderate to low prices on large quantities of products and lower levels of service to stimulate a high turnover of inventory.Wal-mart offers a wide variety of different product lines.What is Wal-mart an example of?
A)mass merchandiser.
B)convenience store.
C)franchising operation.
D)specialty store.

Question

Quizplus · Accepted Answer

Wal-mart is an example of a mass merchandiser, which is a type of retailer that offers a wide variety of products at moderate to low prices with a focus on high turnover of inventory. This strategy is different from specialty stores which offer a narrow range of high-quality products at relatively high prices, or convenience stores which focus on providing easy access to a limited selection of basic necessities. Franchising operations refer to a specific business model where individual entrepreneurs are granted the right to operate under a larger brand name and system.

Wal-Mart Utilizes a Strategy of Moderate to Low Prices on Large