Last year, over two million people visited Wine.com and bought 14,000 different fine wines at discounted prices. Wine.com shipped wine to over 100,000 customers generating more than $30 million in sales. Wine.com has since become the most trafficked wine site in the world. As an online retail operation, how would Wine.com correctly be labelled?
A)a full-line discount store
B)a category killer
C)a department store
D)an off-price retailer

Question

Quizplus · Accepted Answer

Wine.com can be labeled as a category killer since it specializes in selling a specific category of products, in this case, fine wines, and has become the most popular and successful retailer in that niche.

Last Year, Over Two Million People Visited Wine