Passport Furniture is a manufacturer of fine home furnishings.It offers to share the costs (up to 5 percent of the amount of products purchased by the retailer)of advertising with any retailer that carries its line of furniture.What would retailers that took advantage of this offer use?

Question

Quizplus · Accepted Answer

Cooperative advertising is a collaborative effort in which both the retailer and the manufacturer share the costs and benefits.

Passport Furniture Is a Manufacturer of Fine Home Furnishings