Gap Inc. opened its first freestanding Banana Republic store in Japan in the fall of 2006. Which of the following best describes its freestanding store?
A)It contains merchandise different from that offered in Banana Republic stores in shopping centres.
B)It is not a destination store.
C)It creates greater visibility for the store than it would have in a shopping centre.
D)It is an off-price retailing operation for the store chain.

Question

Quizplus · Accepted Answer

Opening a freestanding store creates greater visibility for the brand than having a store inside a shopping centre. This allows the brand to stand out and potentially attract more customers. The other choices are not necessarily true based on the information provided.

Gap Inc Opened Its First Freestanding Banana Republic Store in Japan