When Boris went into Sears to buy his wife a new iron for her birthday, he planned to spend only about $30, but the sales clerk was able to show him the superiority of a $60 iron to the less expensive model. What did the sales clerk engage in?

Question

Quizplus · Accepted Answer

The sales clerk engaged in trading up by convincing Boris to buy a more expensive version of the product than he originally intended to.

When Boris Went into Sears to Buy His Wife a New