The North American Plastics Council Wants to Create More Consumer

The North American Plastics Council wants to create more consumer demand for products that are packaged in plastic.
-According to its website,Old Navy shows the spirit and optimism of its clothes through the use of its new "spokesdog" Paco,a shaggy,free-spirited canine.In terms of its one-way communication strategy,how will Old Navy use Paco to reach a large number of people at one time?

A) it its public relations
B) it its advertising
C) it its implicit communications
D) it its personal selling presentations