Wine Lovers Visit the Summerhill Pyramid Winery in the Oakanagan

Wine lovers visit the Summerhill Pyramid Winery in the Oakanagan to look at the grapes on the vines,taste wine,and often ride bicycles through the Okanagan.Often there are biking and running events,with many people celebrating the new wines.In terms of a promotional mix,what is this celebration of wine,people,and exercise an example of?

A) advertising and personal selling efforts
B) strategic product promotions and resulting sales
C) sales promotion efforts
D) a public relations strategy and resulting publicity