Java Jacket is a company that designs and prints ads on the paper jackets that go around hot coffee cups sold in coffee shops.To find clients to advertise on the coffee cup jackets,the company sent a representative to companies like Warner Brothers,eBay.com,and The Wall Street Journal to tell them how their ads on coffee cup jackets would give them inexpensive exposure to a large number of potential customers.How can Java Jacket's activities best be described?
A) as mass communication
B) as implicit communication
C) as personal selling
D) as relationship selling
Correct Answer:
Verified
Q15: What is communication to large audiences, usually
Q21: Bag Media is a British company that
Q22: Bag Media is a British company that
Q23: Interpersonal communication is which of the following?
A)nonpaid
Q31: What is public information about a company,good,or
Q67: Which of the following statements best describes
Q74: The Steel Recycling Institute (SRI) is an
Q75: What is a $1-off coupon for Colgate
Q79: Which of the following is a purchase
Q80: Which of the following consists of all
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents