When Heinz introduced its ketchup globally,it first had to deal with the fact ketchup is not a household staple outside North America.Heinz had to show foreign users how ketchup can be used.Globally,which type of advertising had Heinz had to primarily rely primarily on?

Question

Quizplus · Accepted Answer

Informative promotion is a necessary ingredient for increasing demand for a product category and is used when the product is introduced.

When Heinz Introduced Its Ketchup Globally,it First Had to Deal