Which type of promotion is used to keep a familiar brand name in the public's mind and is prevalent during the maturity stage of the product life cycle?

Question

Quizplus · Accepted Answer

Reminder promotion is used to keep a familiar brand name in the public's mind, often through advertising or other tactics that reinforce the product or brand image. This type of promotion is especially prevalent during the maturity stage of the product life cycle, when the product is well-established but may need to maintain or build on its existing market share. Influence, amusement, and persuasive promotions are all different types of approaches that may be used to appeal to specific audiences or achieve different goals, but they are not necessarily related to maintaining a brand's presence in the market over time.

Which Type of Promotion Is Used to Keep a Familiar