In 2001,the United Church,the second largest Protestant denomination in Canada,launched a four-year,$20 million national ad campaign.The theologically gentle but culturally edgy ads are aimed at Canadians who are "unchurched"-people who know the name United but don't know anything else about it.The "Igniting Ministries" ads have appeared on the CTV television network and Canadian cable TV.The purpose of the ads is to draw more people through United church doors in a time when mainline Protestant denominations are struggling.
-Refer to United Church.A news article about the United Church that appeared in the Kinston News-Tribune was an example of which promotional mix element?
A) advertising
B) sales promotion
C) public relations
D) personal selling
Correct Answer:
Verified
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