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Procter & Gamble's Ads for Head & Shoulders Intensive Solutions

Question 2

Multiple Choice

Procter & Gamble's ads for Head & Shoulders Intensive Solutions system designed to treat the symptoms of dandruff and seborrhoea emphasize the brand name and how effectively it heals the scalp.In addition,the ads demonstrates how easy it is to use the system,which looks complicated but isn't.Which type of advertising is this?


A) comparative
B) pioneering
C) institutional
D) competitive

Correct Answer:

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