The slogan for an ad campaign used by Microsoft Office was,"The I'M TIED TO MY DESK era is over." What does this slogan describe?
A)the software's unique selling proposition
B)the software's advertising objective
C)the software's basis for lifestyle strategy
D)the software's basis for comparative advertising

Question

Quizplus · Accepted Answer

A unique selling proposition is a desirable,exclusive,and believable advertising appeal selected as a theme for an advertising campaign.

The Slogan for an Ad Campaign Used by Microsoft Office