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An Ad for Kraft Easy Mac, Six Microwavable Snack Packets

Question 58

Multiple Choice

An ad for Kraft Easy Mac, six microwavable snack packets of macaroni and cheese, asks, "Need a snack?" and responds, "Snack the Mac." What kind of an advertising appeal is this ad using?


A) convenience
B) taste
C) health
D) admiration

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