Ford Motor Company is hoping the popularity of first-season American Idol winner Kelly Clarkson will attract consumers to the artist's 24-city concert series and drive concertgoers to dealerships.Ford's _____ of this tour is part of Ford's "Bold Moves" marketing campaign,and Ford is gambling that its target market will react positively to its brand being associated with the tour.
A) product placement
B) publicity
C) crisis management
D) sponsorship
Correct Answer:
Verified
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