A newspaper article revealed that hazardous wastes buried in an on-site landfill at a paper manufacturer were leaking into the local water supply. Even though the company quickly stopped the leak and paid for an additional water purification system for the town, it still received some very negative publicity. What should the company have done?

Question

Quizplus · Accepted Answer

The company should have implemented its crisis management plan, which should include steps to prevent or mitigate the effects of a crisis, as well as clear communication strategies to address concerns and provide accurate information to stakeholders. This would have helped the company to respond quickly and effectively to the situation, and to minimize the negative impact on its reputation. An advertising campaign or fear appeal would not address the root cause of the problem, nor provide a credible solution to the community's concerns. Ignoring the situation would only exacerbate the problem and further damage the company's reputation.

A Newspaper Article Revealed That Hazardous Wastes Buried in an On-Site