Some years ago,Tambrands,Inc. ,the beleaguered market leader of the $680 million tampon industry,tried to revive its sagging market share by targeting arch-rival Playtex Products,Inc.Part of its strategy was to brag about the superiority of the cardboard applicators in its new Satin Touch product and to air audacious commercials in which it compared its product directly to Playtex's plastic applicators.The ad campaign cost an estimated $12 million;though modest,it was the most Tambrands had ever spent on a new product.
Tambrands's original television commercials for Satin Touch featured a young woman wrinkling her nose and saying,"Plastic,who needs it?" The ad stressed that unlike plastic,cardboard is "flushable and biodegradable" and suggested that it's more environmentally correct.Tambrands supported the campaign with a print ad and coupon for a free sample that carried the slogan,"A free offer isn't the only reason to give up plastic."
-Refer to Tambrands,Inc.The Satin Touch advertising campaign is based on which type of advertising appeal?

Question

Quizplus · Accepted Answer

This is an example of convenience in that the applicators are flushable and biodegradable.

Some Years Ago,Tambrands,Inc