Betty and Orville LeBlanc recently opened LeBlanc's Pecan Company retail store.In addition to shelled and unshelled pecans,the store sells pecan pies,tortes,fruitcakes,fudge,pralines,chocolate pecan bark,homemade pecan ice cream toppings,and jams and jellies.At this time,there are no other stores of this type in their area.The LeBlancs are considering developing an advertising campaign for their store focusing on its wide assortment of pecan-related products.Orville LeBlanc has drawn up a list of communication tasks the advertising must accomplish.He used the DAGMAR approach to draw up this list.The new ads feature Betty LeBlanc talking to customers about the store's products.The ads have been placed on a local television station.
-Refer to LeBlanc's Pecan Company.When Orville LeBlanc decided which media he would use to optimally and cost-effectively reach the store's target audience,what was he developing?

Question

Quizplus · Accepted Answer

Orville LeBlanc was developing a media plan when he decided which media to use for the store's advertising campaign. A media plan is a document that outlines the media channels to be used in an advertising campaign to reach the target audience optimally and cost-effectively.

Betty and Orville LeBlanc Recently Opened LeBlanc's Pecan Company Retail