Your company has decided to become the North American producer of Darrell Lea's Original Soft Licorice, an Australian candy that tastes like licorice and yet is easy to chew. You have been hired to take over the outdoor advertising campaign for the new candy. Describe outdoor advertising and the various forms of outdoor media that you could use in your campaign. With which advantages and disadvantages should you be concerned?

Question

Quizplus · Accepted Answer

The Answer of Your company has decided to become the North American producer of Darrell Lea's Original Soft Licorice, an Australian candy that tastes like licorice and yet is easy to chew. You have been hired to take over the outdoor advertising campaign for the new candy. Describe outdoor advertising and the various forms of outdoor media that you could use in your campaign. With which advantages and disadvantages should you be concerned?

Your Company Has Decided to Become the North American Producer