Amy and Willis work in the marketing department of a medium-sized clothing retailer.They are interested in keeping track of the number of mentions their brand receives in social space,but they are unsure of which steps to take next.Which of the following resources would best meet their needs?
A) a listening platform with key word report capabilities
B) an insight platform that offers online focus group solutions
C) web analytics software
D) an advanced customer database with predictive application
Correct Answer:
Verified
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