As a manufacturer of ready-to-drink iced tea, Nestea sells a highly standardized product to consumers all over North America. What would you expect Nestea to rely on to promote its product?

Question

Quizplus · Accepted Answer

Given that Nestea sells a standardized product to consumers all over North America, advertising and sales promotion are likely to be the most effective ways to promote their product. These methods would allow them to reach a wide audience and highlight the key benefits of their product, such as flavor and convenience. Public relations and personal selling are less likely to be effective for a standardized product like ready-to-drink iced tea, while publicity and direct marketing may not reach as broad of an audience as advertising and sales promotion.

As a Manufacturer of Ready-To-Drink Iced Tea, Nestea Sells a Highly