AutoFry is the leading manufacturer of ventless deep fryers for supermarket deli and food service operations. It has developed a new high-capacity fryer. The company has decided to purchase a mailing list of thousands of food service managers and to send out brochures with a detachable card that the managers can use to request more information. What is AutoFry involved in?

Question

Quizplus · Accepted Answer

AutoFry is involved in lead generation by purchasing a mailing list of potential customers and sending out brochures to generate interest and gather contact information for further follow-up.

AutoFry Is the Leading Manufacturer of Ventless Deep Fryers for Supermarket